Careers —

Job Title: Social Media Marketing Manager

Location: remote flexible (US)

Language Requirement: English

Challenge Area: Social Media Marketing

Duration: Full-Time

Ideal Start Date: January 2023

About Agni:

Agni is a fast-growing leader in the Food as Medicine space. We offer snacks and teas designed with a Medical Advisory Board to support Women’s Health needs, including fertility, pregnancy, postpartum, periods, and menopause. Agni exists to serve the growing demand for functional foods and female-focused health solutions. We focus equally on taste, efficacy, and delightful customer experience. We infuse science and wisdom in all we do in collaboration with experts in Western Medicine, Ayurveda, Chinese Medicine, Herbalism, and Holistic Nutrition.

As a team, we are continually awed by the body’s capacity to heal and we love to continue learning about nourishment in all forms. When we’re not heads down building Agni’s next big initiative, you’ll find us swapping must-try recipes, experiences with our favorite healing practitioners, great reads, and spending time together for weekly team meditation.

About the Role:

We’re looking for an exceptional social media marketing manager to build out and execute Agni’s social media strategy and to own the channel’s day-to-day management and success. You will help scale the existing social channels for continued growth and engagement and collaborate closely with all internal teams. You will help grow and expand the company’s social media presence into new platforms, while enhancing its presence on existing platforms including Instagram, Facebook, TikTik, and LinkedIn.

You will be joining a small team of women and reporting to our Director of Marketing. An interest in, passion for, or curiosity about women’s health and wellness is a must — you’re excited about building a movement around food healing. You’ll have a large scope of responsibilities that includes building out the social media strategy, goals, and KPIs in close collaboration with the Director of Marketing while maintaining a “roll up your sleeves” attitude and a willingness to test, fail, and apply learnings with efficiency and effectiveness.

The ideal candidate has at least 5 years of social media marketing, or digital marketing experience, as well as a strong understanding of web design, CMS management, SEO, paid media, and digital marketing analytics.

Key Responsibilities and Deliverables:

> Develop and execute compelling content including pictures, videos, reels, stories, and live content across all social channels including but not limited to Instagram, Facebook, and TikTok to drive engagement and build brand engagement

> Build the social media strategy and own execution — including content creation and asset curation/sourcing with a social-first storytelling lens

> Help scale Agni’s social channels (including Instagram, Facebook, TikTok) for continued growth, and collaborate closely with the marketing and partnership teams. 

> Successfully execute product launches and brand initiatives with a social first strategy that supports the overall marketing campaigns and promotions calendar

> Set aggressive yet achievable weekly, monthly, quarterly, and annual goals, with robust tracking and performance reporting, using data insights to effectively scale channels

> Lead all social-specific reporting, highlighting engagement and reach, both on an evergreen basis and within set campaigns

> Identify new brand-aligned partners including passionate customers, health coaches, nutritionists, practitioners, wellness entrepreneurs, influencers, and experts in the fields of health and wellness who have a high potential for driving social growth and engagement through social activations and partnerships

> Develop and execute upon communication and community-building strategy, including but not limited to email flows, newsletters, and social media groups that drive engagement and build brand excitement

> Collaborate closely within the marketing team and with our customer experience team (and other teams as needed) to ensure all teammates are aligned on the goals of the social channel and how they’re expected to support execution

Skills and Qualifications:

> 5+ years of relevant experience in social media marketing

> Collaborative and creative team player who loves to work independently as much as in a strong team

> Exceptional design skills and proficient in Canva. 

> Strong copywriting and editing skills that mirror the brand voice. 

> Experience building influencer and/or social marketing campaigns across social media platforms (including but not limited to TikTok, Instagram, Facebook, Snapchat, YouTube)

> Data-driven, strategic thinking with a masterful understanding of the marketing funnel — including but not limited to analyzing conversion rates, CAC, LTV, and ROI

> Proven track record driving successful digital brand activations (giveaways, partnerships, etc.)

> Proven track record of being scrappy and creative, getting things done beautifully and effectively on a limited budget

> Extremely detail-oriented, executing all tasks with a high degree of thoughtfulness and attention

> Strong, clear, and confident communicator, from communication with teammates to our agencies, and brand partners. 

> Comfortable running analysis and reporting in Excel, Google Sheets, and Shopify.

> Comfortable operating with autonomy and bringing ideas to the table.

> Deep understanding of new and emerging social platforms, along with platform features and tools.

> Familiarity with social reporting and management platforms.

Our promises to you:

We will:

> make space for and support your career and personal growth 

> uphold high standards of conduct and work with compassion 

> be honest and transparent with you 

> treat you with respect and generosity

We will surround you with colleagues who: 

> communicate clearly, honestly, and with compassion 

> care deeply for our universe, our earth, animals, plants, and people

> welcome new ideas and information into their lives

> seek personal and professional growth

> have established forms of and/or are curious to discover and incorporate new forms of self-care, reflection, and rejuvenation

> inspire those around them to be their best selves by constantly showing up as their best self

> are pursuing their career and personal goals and dreams with love and persistence 

Compensation Range: $65k - 85k, plus equity

Seeking Wise, Compassionate, Expert Healers to Join Agni’s Medical Advisory Board 

We are seeking to add two additional Medical Advisors to support Agni in creating tasty healing foods and sharing wisdom and information about food healing. 

About Agni:

Agni is building a new product category: food-based remedies. We make the healing powers of food and herbs accessible to all, and in doing so offer new ways for consumers to take their health into their own hands. We develop all of our products in-house in collaboration with our Medical Advisory Board (a board that includes experts in Western, Functional and Integrative Medicine, Herbalism, Ayurveda, and Nutrition) and food geniuses so that they are effective as they are irresistible.

We spent 18 months developing products with our R&D chef and Medical Advisors before launching in  August 2020 with foods to support postpartum recovery, restful sleep, better periods, fertility, gut health, and immune health. Our roadmap for expansion is extensive, and subsequent product launches will include foods to support the prenatal journey, menopause transitions, cognitive function, colds and flus, surgery recovery, and much more.

We are constantly learning about the body’s capacity to heal itself, trading book recommendations, and swapping favorite recipes :) 

About the Opportunity:

We’re looking for practitioners who are passionate about the role that food and nutrition play in healing. 

In this role, you will, alongside other medical advisors, contribute to Agni’s product innovation pipeline, sharing research and information from your field about what foods and nutrients support various conditions. You’ll support Agni's efforts to spread awareness about the impact that food can have on recovery. You’ll collaborate with our marketing team to identify speaking opportunities where you might represent Agni on panels or other venues where you might be interviewed. You may also support our CEO by offering feedback and advice on her forthcoming book, “Fueling Your Agni: Feeding and Healing Yourself with Ancient Wisdom and Modern Science.”

Key Responsibilities and Activities:

Support Agni's marketing efforts to reach target audiences

Create or co-create educational resources around the topics that relate to our initial products (hormone balance, fertility, period health, postpartum support) to be shared with Agni’s community and/or your own community

List your role as a member of our Medical Advisory Board on LinkedIn 

Refer any other potential practitioners from your network if appropriate

Include name and photo on Agni’s Medical Advisory Board page

Engaging in public-facing appearances representing or on behalf of Agni

Contribute to future product innovation

Offer ingredient and nutrient recommendations for customers going through specific life moments (e.g. prenatal, menopause)

Offer feedback on existing products and product prototypes

Share studies and wisdom from discipline of expertise supporting ingredient and nutrient choices in products

Support editing of Fueling Your Agni (book currently in manuscript form)

Review Part II of Fueling Your Agni and offer suggestions for additions or modifications

Offer a quote for the book cover if requested

We Are Prioritizing Candidates Who:

Believe that food and nutrition are an integral part of healing.

Are comfortable speaking in public about the topic of food healing.

Have experience, wisdom, education, and training that contributes to their ability to support our innovation pipeline and creation or review of educational materials. This may be in the field of Western Medicine, Chinese Medicine, Herbalism, Ayurvedic Medicine, Nutrition, Integrative or Functional Medicine, or health coaching.

Are interested in or in the process of building their own audience and community around food healing, especially to support women’s health — better periods, fertility, pregnancy, and/or postpartum recovery.

Have 5+ years of experience practicing in their field. 

Compensation and Time Commitment:

We are open to collaborating to find a balance that feels great on both sides. Time commitment could range from 2-3 hours per month to 10-20 hours per month. 

We’re most excited to offer Medical Advisors compensation in the form of company equity, but for the right Advisor and level of commitment, we are also open to discussing a hybrid with cash compensation.

Our Promises to You:

We will:

Make space for and support your career and personal growth 

Uphold high standards of conduct and work with compassion 

Be honest and transparent with you 

Treat you with respect and generosity

We will surround you with teammates who: 

Communicate clearly, honestly, and with compassion 

Care deeply for our universe, our earth, animals, plants, and people

Welcome new ideas and information into their lives

Seek personal and professional growth

Have established forms of and/or are curious to discover and incorporate new forms of self care, reflection, and rejuvenation

Inspire those around them to be their best selves by constantly showing up as their best self

Are pursuing their career and personal goals and dreams with love and persistence 

Open a conversation with us (or nominate someone you know) by emailing advisors@agniforall.com.

If there are no open roles for you at the moment, stay tuned here for any hiring updates or feel free to send your interest to people@agniforall.com, including (1) why you’re excited about Agni and (2) a strength you’re excited to share with the team.

Thank you for checking us out!